Book Review: Unreasonable Hospitality By Will Guidara 

When I picked up "Unreasonable Hospitality" after Jacob Wayman's recommendation, I was deeply skeptical. Another book about being nice to customers? But Will Guidara's approach revealed something far more profound: how systematic excellence creates the foundation for genuine human connection. From healthcare leadership to fine dining, this book transformed how I think about creating exceptional experiences. It's not just about being friendly, and it's not just about being efficient—it's about building systems that enable both to flourish in remarkable ways.